Animal is a UK action sports lifestyle brand based in Poole, England. The company was created in 1987, by two surfers looking for a solution to continuously losing their watches in the water due to the straps breaking under extreme conditions.
The simplicity and rugged nature of the strap made it suitable for crossing over into other action sports such as windsurfing, snowboarding, skateboarding, and mountain biking. Before long, Animal started to make sports watches, apparel and accessories. Animal is now an international brand producing action sports inspired clothing, watches, wetsuits, technical outerwear, eyewear, footwear, luggage and accessories. In 1997 it was bought by the limited company H Young Holdings.
Animal sponsors a team of riders in each of its core sports. These are surfing, BMX, skiing, skateboarding, mountain biking and snowboarding. Animal’s 'rider-refined' program means all products get tried, tested and tweaked by the Animal pro team.
The company has 38 stores in the UK including 2 outlet stores and supplies a number of International territories.
References
http://www.animal.co.uk/about-us https://web.archive.org/web/20131215203137/http://actionsportstour.animal.co.uk/